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Case Study: The Whataburger Way

  • June 20, 2024
  • 2:00 PM - 4:00 PM
  • Webinar



Texas hamburger legend Whataburger balances the need for timely information sharing between public and private sectors for effective crisis and community response. So, how does Whataburger protect hundreds of thousands of customers and employees, known as its Family Members? In this session, learn how they prevent and prepare for small business interruptions to large-scale multi-store closings. While discussing basic recovery techniques, the presenter will also share how to apply the four stages of emergency management, along with lessons learned and best practices. Finally, the attendees will hear some amusing incidents from its stores and late-night drive-throughs.  

Speaker: Ron Derrick, Whataburger Restaurants

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